Press Release - Rebranding

FOR IMMEDIATE RELEASE

With Balance Announces Rebrand to Blue Fox

The new brand reflects the company’s unique feel along with its commitment to innovation, technology, and giving back

MELBOURNE, Florida — September 3, 2018 — With Balance, boutique virtual bookkeeping and financial consulting firm serving nonprofits and social enterprises nationally, today announced a rebrand to Blue Fox. The comprehensive rebrand provides a fresh and distinct framework for differentiation in the accounting and back office space, and includes a new logo, positioning, and website. 

Blue Fox’s unique blend of a technology-based, best of breed bookkeeping solution platform and its laser focus on high quality service and friendly human touch make it an essential and invaluable partner to the nonprofit executive or small business owner. Blue Fox virtual services range from basic accounting to full service CFO-ship. Other back office support includes payroll, tax preparation, and consulting. The company will continue to invest in the cloud-based financial technology (check out our nonprofit accounting tech-stack) that nonprofits and social enterprises need to grow while providing expert support and superior, cheerful hands on assistance.

As evidence of its unique culture and commitment to providing real value added to the social impact space, the company also announced the launch of the Blue Fox Foundation, a registered 501(c)(3) charitable organization. The foundation’s mission is to ensure the vitality and financial sustainability of the social sector.

“We are excited to publicly commit to actively improving the financial health of the social sector,” says Foundation and Blue Fox founder and CEO, Chantal Sheehan. “Our promise to donate 10% of all corporate proceeds to the Blue Fox Foundation is just the beginning. We hope to inspire gifts from our clients, other foundations, and the public to increase investment in nonprofit technology and training, specifically as it relates to fiscal well-being. The sector simply doesn’t emphasize the importance of this aspect of operations and we are passionately dedicated to changing that. As the saying goes, no money, no mission.”

With the rebrand and foundation launch, Blue Fox further stands out as an up and coming leader, not only within the accounting and back office industry but also within the broader Space Coast and Florida ecosystems. Its new logo brings a sharp, fresh new visual identity, and characterizes the brand as bold, clever, wise, and a little playful. These are not the traits of the typical accounting firm, and that’s exactly the point.

Please visit www.yourbluefox.com to explore the new Blue Fox website and learn more about the services it offers.

​For further inquiries, please email: [email protected] or call: 321-233-3311.