The famous art director Paul Rand said, “Design is the silent ambassador of your brand.” In my opinion, no truer words could describe the art of branding. A logo is a window into the values, traits and personality of a company. Get it right and your logo (a.k.a. your silent ambassador) can be the most effective sales person on your team. As Director of Marketing for Blue Fox, I think our founder and graphic designer struck blue gold when they brought alive, Penny the Blue Fox. Just like our team she is clever, agile, intuitive, reliable, witty, and the list goes on. So, what’s the story behind the Blue Fox brand? Here’s the first part: An Accounting Firm’s Marketing Love Story, told by our Founder & CEO, Chantal Sheehan. (She won’t admit it but she’s a marketing guru too.) Her article is a must read! She says, “The branding process forced me to be brutally honest with myself about what I want to be known for and reflect, what good I want to do in the world, and what kind of company I want to lead.” The decision was made, Chantal named the company Blue Fox. Next step: logo design. Meet Juhli (pronounced July) Greene, owner of Greene Image. Chantal met Juhli at a Chamber of Commerce networking event and became fast friends. They worked together to design the Blue Fox brand and the rest is history. That was 3 years ago and in honor of the anniversary, we thought it would be fun to interview Juhli and learn more about her creative process, her company and working with Blue Fox.
Chelsea: Tell me a little about Greene Image. What type of clients do you serve and what services do you provide? Juhli: I have 20 years experience in the graphic design industry with a focus on small businesses, hotels and country clubs in the Tampa Bay area. I pride myself on friendly customer service and attention to detail. My design services include: print marketing materials, digital graphics, logo design, brand development, social media graphics and even animated graphics. I especially like helping women owned business with their visual needs and enjoy offering creative ideas to help their business grow. Chelsea: Do you remember your first conversation with Chantal about her brand creation and logo design needs? How did it go? Juhli: I remember being excited for her. I love when my friends follow their dream of starting a company, because that’s what I did. It empowers me. As for the logo, I was focused on getting it fine-tuned because I really wanted to do right by Chantal. She's an amazing person that I really respect. Chelsea: In your opinion, what is the most important element of logo design? What does your process for logo development look like? Juhli: It’s so important for the client to have a clear picture of what their business is all about. Then, it’s all about communication. The more information I can glean from my client, the better able I am to design a logo to represent their ideals. Sometimes they don't know what they want so the discovery process may take longer. I try to guide them and ask them questions to help them realize the brand logo of their dreams. Chelsea: (Wink, wink) Is the Blue Fox logo your favorite you ever designed? Juhli: Yes! It really is. The Blue Fox logo is strong but fun and smart but personable just like Chantal and the Blue Fox brand. Plus it’s adorable and I love how we are able to use Penny in so many fun ways. We did spend some extra time getting Penny just right and I think it paid off in the end. Chelsea: What are your goals for Greene Image in the future? Juhli: This year, with the current situation, I am simply thankful for all my current clients. I am especially proud of being on the Blue Fox team as I feel like I am a part of something bigger that is making a positive impact in the world. I look forward to seeing Blue Fox grow and being a part of the fun. On the Flip Side: Here’s what Blue Fox CEO, Chantal said about working with Juhli and Greene Image, "I'm not sure I can truly express how great it was to work with Juhli on the birth of the Blue Fox brand. She asked me all the right questions, and she seemed to "get it" quickly. Juhli was able to create and edit really fast when I look back on it, too. She also consistently met our deadlines. This was really important to me at the time because most other graphic designers I'd worked with drop the ball on a regular basis and chronically deliver work late. That was never the case with Juhli. She's a true professional and such an asset to our team!" Check out the bodacious design work by Juhli and Greene Image on her website, Facebook, LinkedIn and Instagram. Get in touch with Juhli at [email protected] and (813) 298-7332.
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Are you self-employed; earning 1099 income?
Is your personal business generating 30k+ per year? Ever wondered about the tax benefits of incorporating? Our team at Blue Fox specializes in tax preparation for independent contractors and sole proprietors. Consultants, designers, photographers, freelancers – that’s you! We especially love to serve those who work in the social impact sector. If you’re thinking about incorporating, let us help you analyze the numbers. Let’s see if it’s worth it. Schedule a free consultation: https://calendly.com/chat-with-chantal. On: Doing the Best we Can in the MomentLast week I had the privilege to speak to nonprofiteers all over the country at Nonprofit Hub's Cause Camp 2020. After I acknowledged that 2020 is basically a dumpster fire, I took an informal poll of the audience to see how everyone was feeling. Interestingly, Cause Campers generally reported a mix of optimism and anxiety. I was shocked because in my head those two sentiments don't usually go together. But I shouldn't have been because, you know. Dumpster fire.
In the spirit of optimism, here are a few thoughts now that 2021 is around the corner:
We are all doing the best we can in this moment. And that's all we can do, isn't it? Good for us. Good for you. Keep going. Be grateful for today. We are the ones we've been waiting for. And we're with you. Chantal Blue Fox Specializes in Tax Services for Consultants and Independent ContractorsAre you self-employed; earning 1099 income?
Is your personal business generating more than $30k per year? Thinking about incorporating? [Our CEO has a video message for you!] It sounds like it’s time to analyze your tax position. Let’s compare the costs of incorporating against the tax savings you’d realize as an S-corp. Let’s figure out if you’re missing any key write offs that can lower your taxable income. Many of our individual tax clients have a side hustle. Some are just starting out and claim their earnings as 1099 income on a Schedule C. Nothing fancy, but these sole proprietors or single-member LLCs have saved thousands of dollars and kept their audit risk low by asking us for help at tax time. Another group of our clients have taken their side hustle to a whole new tax advantaged level by becoming S-corporations. We love using legal strategery (yes, we know that’s not a word) to proactively help people maximize their tax refunds. Here are some examples. EXAMPLE 1: Let’s Save $2,000 One of our clients is an adorable family with young children. This family has been our client for 5 years, from their first year of marriage through the birth of their beautiful kiddos, we sit together every fall and spring to talk about tax-saving strategies. The woman of the household is a part-time freelance marketing consultant, while her husband has both W-2 and 1099 income as a salesperson. She is earning between $28-32k annually and claiming that 1099 income on a Schedule C. Every fall, we have a free tax planning meeting and crunch some numbers for their family. Taking their entire financial and tax picture into consideration we determined a few weeks ago that they could decrease their tax liability by $2,000 if she incorporated as an S-corp. Who doesn’t want to keep $2,000 more of their hard-earned cash?? EXAMPLE 2: Let’s Save $8,000 A few years back, another young couple (with equally adorable kiddos, btw!) came to us for a fall tax planning meeting with surprising news: his side hustle had made nearly $60k that year and he’d also changed jobs. Both of these factors meant a significant and unexpected jump in income. We crunched the numbers and their tax bill looked to be around $6,000. We talked about their options in depth, because no one wants to owe on April 15th, right?? We suggested that, since his spouse did plenty of unpaid work for his side business, we actually put her on payroll. “Is that even possible?” he asked. Yes. 100%. This is a great tax-saving strategy for sole proprietors. Pay your spouse W-2 wages, and the wages and payroll taxes then become an EXPENSE to the business, lowering your Schedule C net income. There are costs associated with this strategy, like payroll processing fees and W-2 filings, but the tax savings eclipsed those expenses for this family. When we saw the couple was intrigued, we doubled down. We suggested that along with payroll, since they didn’t need the cash, the ultimate tax avoidance strategy is to open a business retirement account and defer as much (or all) of the spouse’s wages into the plan up to the annual limit. This allows for federal tax deferral on the W-2 income for the spouse. They were on the fence, until we shared that this second step would take their tax bill from $6,000 to a refund of $2,000 – that’s $8,000 saved in just one conversation! EXAMPLE 3: Save Nothing “Pay the bill and make peace with what you owe – after all, you did have a good year!” No, this isn’t a joke. Yes, we do say this sometimes. Why? Because A) it’s true, and B) adulting is hard. We’ll give you all your options, but at the end of the day if it’s too much to worry about with your day job, and COVID-19, and your kids running around, and your side business, we GET it. We’re here to give you good advice, that’s all. It’s up to you to take it. We won’t pressure you no matter what you decide. Do these situations ring true for you? Are you doing pretty well at a side hustle but feel like Uncle Sam is taking too much of your cheese? Want to talk to an experienced human about your unique situation? There is no one-size-fits-all solution in the tax code. Our team at Blue Fox understands that. We work with you based on your particular challenges and opportunities. Our goal is to do everything we can to reduce your tax liability and help you keep more of the money you work so hard to earn. Consultants, designers, photographers, freelancers – call us up! We especially love to serve those who work in the social impact sector. It warms our heart! If you’re thinking about incorporating, let us help you analyze the numbers. Let’s see if it’s worth it. Schedule a free consultation: https://calendly.com/chat-with-chantal. If you’re looking for a human person to talk to about tax planning, that’s us. Let’s connect at (321) 233-3311 and [email protected]. |
Our BlogWelcome to the Blue Fox Blog! A fairly entertaining source of info and news related to our company, nonprofits, social sector trends, and, of course, accounting. Enjoy! Top ArticlesBack to Basics: How to Set Up Your Nonprofit Chart of Accounts
How "Small" Payroll Mistakes Cause Multi-Year S#!t Storms for Nonprofits Behind the Scenes, New Client Onboarding Call When to Hire a Tax Professional - 10 Factors to Consider 40+ Ideas to Light a Fundraising Fire Under Your Nonprofit Board Members Why Outsource Your Nonprofit Accounting to Blue Fox? Ask One of Our Newest Clients Client CASE STUDY: One of The Most Financially Sustainable Nonprofit Orgs We Know The Magical Nonprofit Financial Ratio Matrix 10 Reasons to Outsource Your Nonprofit Accounting How to Make Your Nonprofit Recession-Proof How to Engage Your Board of Directors in Financial Conversations QB Tip of the Month: How to Use Classes for Painless Grant Writing When to Hire an Accountant for Your Social Impact Org Are You Paying Too Much for Payroll? Company NewsBlue Fox Teams Up With Bloomerang to Develop Nonprofit Resources
Blue Fox Earns Better Business Bureau Accreditation Blue Fox Launches Protected By Logo Blue Fox - The Origin Story Categories
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