When our company first launched in late 2015 (FKA With Balance), the business vision was simple: to provide financial coaching and education to small business and nonprofit executives, occasionally in tandem with bookkeeping, payroll, or tax preparation.
 
While initial market research indicated that this kind of coaching was both unique and needed, over the last few years we learned that a lot of our potential clients felt that they needed actual professional financial services more. So we joined the ranks of the growing virtual accounting world and began offering a combination of services – coaching, yes, but also bookkeeping, payroll, consulting, and tax preparation services. Since adding these elements to our service portfolio, our revenue has tripled. Clearly, we're headed in the right direction.
 
As the focus of our work shifted from the individual (the executive or business leader) to the corporation (nonprofit or for profit), we recognized the need to revamp our brand and rename our organization.
 
Through the rebranding process, we realized that we wanted to create a fresh, sharp, friendly, and memorable corporate brand. We wanted our new mark to reflect not only our unique corporate persona, but also our commitment to innovation, problem solving, and our role as key advisors. Enter, the Fox.
 
Cultures around the globe assign some cool attributes to the fox. Strategic, clever, intelligent, resourceful, spirited, loyal, and wise are some of our favorites. And who doesn’t want those qualities in their finance team? The Celtic people even assigned the fox the role of guide – deeming it a knowledgeable, helpful creature. That’s exactly what we strive to be – and so we were powerless to resist, completely beguiled by the legendary Fox.
 
We added the Blue to the name because not only is it one of the most universally welcoming colors, but also because it often symbolizes depth, stability, wisdom, confidence, and truth. Blue is the color of the sky and the sea, and in our minds it captures the infinite opportunity of both.
 
And so the Blue Fox was born. We hope you like it as much as we do.

FOR IMMEDIATE RELEASE

MELBOURNE, Florida — September 3, 2018 — With Balance, boutique virtual bookkeeping and financial consulting firm serving nonprofits and social enterprises nationally, today announced a rebrand to Blue Fox. The comprehensive rebrand provides a fresh and distinct framework for differentiation in the accounting and back office space, and includes a new logo, positioning, and website. 

Blue Fox’s unique blend of a technology-based, best of breed bookkeeping solution platform and its laser focus on high quality service and friendly human touch make it an essential and invaluable partner to the nonprofit executive or small business owner. Blue Fox virtual services range from basic accounting to full service CFO-ship. Other back office support includes payroll, tax preparation, and consulting. The company will continue to invest in the cloud-based financial technology (check out our nonprofit accounting tech-stack) that nonprofits and social enterprises need to grow while providing expert support and superior, cheerful hands on assistance.

As evidence of its unique culture and commitment to providing real value added to the social impact space, the company also announced the launch of the Blue Fox Foundation, a registered 501(c)(3) charitable organization. The foundation’s mission is to ensure the vitality and financial sustainability of the social sector.

“We are excited to publicly commit to actively improving the financial health of the social sector,” says Foundation and Blue Fox founder and CEO, Chantal Sheehan. “Our promise to donate 10% of all corporate proceeds to the Blue Fox Foundation is just the beginning. We hope to inspire gifts from our clients, other foundations, and the public to increase investment in nonprofit technology and training, specifically as it relates to fiscal well-being. The sector simply doesn’t emphasize the importance of this aspect of operations and we are passionately dedicated to changing that. As the saying goes, no money, no mission.”

With the rebrand and foundation launch, Blue Fox further stands out as an up and coming leader, not only within the accounting and back office industry but also within the broader Space Coast and Florida ecosystems. Its new logo brings a sharp, fresh new visual identity, and characterizes the brand as bold, clever, wise, and a little playful. These are not the traits of the typical accounting firm, and that’s exactly the point.

Please visit www.yourbluefox.com to explore the new Blue Fox website and learn more about the services it offers.

​For further inquiries, please email: [email protected] or call: 321-233-3311.