Words of Wisdom from Our Nonprofit Technology Conference Buddy

A special note and key learning points from our long-time client, Brenda Brooks, Executive Director at CREW Land & Water Trust:
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Many thanks and appreciation go to Blue Fox for providing our nonprofit, the CREW Land & Water Trust, the opportunity to attend the 2019 Nonprofit Technology Conference in Portland, Oregon. The information shared at the conference went above and beyond my expectations of all things tech in the nonprofit sector. The networking opportunities also provided me with connections to help CREW Trust move forward in areas where we’ve encountered obstacles.
 
Here are just 3 of my learning key points:

• There is a balance between making technology work for you and still keeping that personal connection with your supporters. Find the right technology for your nonprofit and don't be afraid to try something new IF you think it's a good fit with your mission.
• Use technology to educate, inform, inspire and cultivate.
• We'll be implementing more storytelling to connect people to CREW rather than throw statistics their way about what we're doing. Storytelling can definitely include videos. Claim-making = no engagement. Storytelling = engagement. And isn't that what we want?!

 
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Brenda works hard to protect and preserve 60,000 acres of Southwest Florida’s critical watershed landscape at CREW. But it’s her passion for education – for people of all ages – on the importance of the watershed to life in Florida that makes us kindreds. Brenda is also an Ironman finisher and avid triathlete. So, you know, she’s an all-around amazing human.
 
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